- One BlizzCon badge that grants access to the convention
- BlizzCon goody bag containing commemorative swag (contents to be announced)
- BlizzCon Virtual Ticket
"An email containing a bar code to claim your badge will be sent immediately upon purchase. All tickets will be sent to both the purchaser’s email address as well as the email address assigned to a ticket.
IMPORTANT! Each attendee must print the email containing their bar code and bring it to BlizzCon, along with valid photo ID, in order to receive a badge.
The name on the bar code email *must* match the name on your photo ID."
Also Blizzard has full instructions on the process of buying a badge here. In that page explains from the start of buying a badge to when you check out at the very end.
So from reading what has been listed on the website, it seems that Blizzcon is using the very same system as San Diego Comic Con, and PAX to purchase badges. So while it is listed for both days 200$ there may be a chance eager con goers not be able to buy on before it sold out. The alternative solution for people who are unable to buy a badge for Blizzcon, Blizzard is offering is the online stream access of for $40. Details of what people can get when ordering the virtual ticket for Blizzcon has not been announced yet at this time. For more information on how to a badge for this year's Blizzcon, you can check it out in the link below.
Source: Blizzcon website